“Happy Shopper is equally memorable as the double A side [Blah, Blah, Blah] that brought the industry insiders knocking recently; possibly even more memorable!”
Memes are the product of banging tunes but also banging good luck. We assume that Memes sent their first double A side Blah, Blah, Blah/Funny Man to Steve Lamacq and were fortunate to catch his attention; when you have only a handful of online followers, but you have one of the UK’s most important alternative DJ’s choosing you as their track of the week it’s a pretty damn good start. This attention led to their BBC Introducing session which is where Happy Shopper first surfaced into public domain then known as Go Tweet Me and where we heard it played a notch slower tempo. Thankfully all this early attention hasn’t stressed the band and Happy Shopper is equally memorable as the double A side that brought the industry insiders knocking recently; possibly even more memorable!
“Happy Shopper is no distant relative to Memes previous work, playing out like the baby sibling; a younger less fucked up version now your mum and dad have learnt to parent properly.”
Opening with overdriven bass it’s clear Happy Shopper is no distant relative to Memes previous work, playing out like the baby sibling; a younger less fucked up version now your mum and dad have learnt to parent properly. The only disappointment with Happy Shopper is almost personified by lead singer John’s opening line “I was sort of happy, I couldn’t get any thinner.” Is John accidentally speaking the voice of the songs snare drum which needs far more meat on the sound? That said this is bedroom working class punk not BBC proms we were never going to want layers and layers of production for Memes releases, just the odd tweak on the current sound quality would have helped.
Littered with satirical social commentary Memes show us that they are in no way a one hit wonder, building strength with each track. To add to the wit Happy Shopper’s guitar line has careful progression throughout the track culminating in a mesmerising guitar picked ending rather than just hammering punk chords like some of their contemporaries. Happy Shopper shows Memes using their visual creative talents to the full producing a simplistic but effective video (out now) focussing on the working-class world of an inner city as well as 2 unexplained dogs. Having played a few gigs and already caught the attention of the media next we’re looking forward to a collection of tracks to listen to as a piece.
Head to YouTube to check out the video now, digital single release 15th of August.
Words: James Wadsworth. @jamespart31